Privacy

Your life belongs to you.

People tell LUUM things they have not said out loud. Who they are caring for. What they are afraid of losing. What they are quietly hoping for.

That kind of trust cannot be earned with a policy document. But a policy can at least be honest about what happens to what you share—so here is ours, in plain language.

Our principles

The promises we hold ourselves to.

Permission before memory
LUUM only remembers what you choose to share with it. Nothing is gathered from elsewhere, and nothing is added to your understanding without you being able to see it.
Evidence before certainty
When LUUM notices something, it shows you what it observed and why. A possible pattern is offered as a possibility—never stated as a fact about who you are.
Correction is part of learning
You can confirm, correct, discuss, or set aside anything LUUM believes it understands. Being wrong and being told so is how the relationship gets truer.
Growth without judgment
There are no scores here, no rankings, no measurements of a life. LUUM reflects change; it does not grade it.
Yours to take back
You can remove a memory, a connection, or your entire account. When you delete something, it is deleted—not archived quietly somewhere out of view.

In practice

What we hold, and what we do with it.

What we hold

The things you tell LUUM in conversation, the reflections and check-ins you write, your email address, and basic account information. That is the whole of it.

Why we hold it

So LUUM can remember your story and stay useful to you over time. Your life is not training material for anyone else's product, and it is never sold.

Who can see it

You. The small team building LUUM only accesses your content when you ask us for help, or where the law requires it of us. It is not browsed, and it is not shared.

How long

For as long as you want LUUM to keep it. Delete a memory and it goes. Close your account and everything goes with it.

Where to reach us

Write to hello@myluum.com with any question about your information—what we hold, what we do with it, or a request to remove it.

Not to profile you.

Not to sell you.

Not to keep what you asked us to let go of.

LUUM is still being built. If any of this changes, we will tell you plainly, before it takes effect.

A companion is only worth having if it can be trusted.

Questions about your information are always welcome—write to us at hello@myluum.com.

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